Soul Garden is located in the Perth Hills, because of this and the name itself, it seemed fitting to take inspiration for the logo from the beautiful range of wildflowers that the area is known for. My client is going towards the direction of offering a more holistic approach to beauty so I decided on a palette of purples and turquoise as these colours have a more relaxing and spiritual feel. Their ideal customers are women and in particular, mothers. I was reminded of the saying ‘you can’t fill from an empty cup’ which is something that mothers often fall trap to as they put everyone above themselves. I purposely did a cup shape with the wreath to reflect the idea of self-care and replenishing themselves through treatments.