Raechelle's Family Day Care

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Raechelle's Family Day Care WIP
Raechelle's Family Day Care WIP

 

This was one of my fave logos to work on, a fusion of graphic design and traditional illustration - more projects like this please UNIVERSE. I love this cheeky little possum so much!!

 

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Although I follow a general process for all projects, there is no cookie cutter method or solution. NO SIREE. Every single one of my clients has a different brand voice and unique story, which of course needs to be reflected in their custom logo.

 

With Raechelle's design for her family day care, she clearly expressed that she wanted something that was not the stereotypical bright colours or ABC blocks. It was important that her visual branding resonated with her vision of providing a calming space for her children along with some of her practices like natured inspired play.

 

Gathering as much information as I can from my clients is a very crucial step to the ideation stage as it actually creates clearer pathways to explore. It narrows down the amount of concepts required where I normally only present 1-2 different visual directions which I think closely align to a client’s branding, from experience this a positive thing and prevents overwhelm! It’s an approach that seems to work fairly well and I’m proud to say that for the majority of my clients, they are usually happy with the initial concept presented.

 

I’m thankful that this project was no exception and Raechelle feels that it’s everything she wanted it to be and so much more which makes me so overjoyed! 

I love working with small businesses to create beautiful branding to fall in love with.  Are you after a professional image that is authentic to you? Let’s have a bit of a chinwag and discuss how we can work together, just email me via hello[at]nevertheless.com.au

What is a graphic designer? 

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What is a graphic designer?  This is a pretty common question I get asked, I think my parents are only JUST getting what I actually do, even though it’s been a few years now since I started my freelance career. As a graphic designer, I work on the visual side of a business’s branding which means designing things like your logo, packaging, business cards, flyers, advertisements, social media images, brochures, signage, banners and basically, anything that represents your business in a visual way .

 

Don’t be fooled though, it’s not solely about creating attractive pieces. I also have the responsibility of ensuring that everything I design aligns with your branding and that there is consistency in your communication. Visual elements such as fonts, colours, imagery and layout - I choose carefully and mindfully as they are all so significant in shaping your overall brand (see the Design Talk Series which talks about both branding and consistency!).

 

Not sure where to start with your branding?  Let me help you!
Please feel free to get in touch with me on hello[at]nevertheless.com.au 

PREPARING FACEBOOK PHOTOS

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Hello folks! I thought I would share a few tips and tricks I've learned for preparing Facebook cover and profile photos - what dimensions are working for me currently and how it works on mobile and desktops. I say currently since Facebook is notorious for changing these on a frequent basis and for me because if you Google this topic, there is a myriad of tutorials, which are possibly different from what I'm going to share. Find one that works for you!

As an example - I'll be using the cute cover photo I designed for my lovely client Abbie, who is the talented bossbabe behind Simply Gawjus, a fabulous Perth based holistic and beauty studio (please make sure to check her out). As a business, we are constantly growing and evolving, and because of this we constantly need to make sure and assess that our visual branding is also changing and adapting to convey our message. With Abbie's services expanding to include more holistic treatments, it was important for her to get this across to her loyal customer base, as well as reaching out to potential new customers!

I LOVE her message 'Glow from the inside out', it's something I wholeheartedly agree with, taking care of yourself - not just at a surface level - is so important as the benefits radiate out. To communicate this natural and holistic vibe - we created a visual that was green, fresh and vibrant and tied back to her logo. 

Now to dimensions - Facebook has made it fairly difficult these days to design a cover photo, you upload one photo but it gets shown differently on a desktop vs a mobile. If you look at the example below, the mobile version gets cropped on the sides. So basically, if you want to have any wording, it should sit in the middle just to be safe. 

After a lot of research and experimenting on my own, the cover photo dimensions that I found worked for me was 820 x 312 pixels for the full desktop length and height. With the cropping, I made sure my main content was within a safe range of a centered rectangle ~560 pixel wide and having margins top and bottom as well for any text. 

Facebook cover photo

Normally, with Abbie's logo, the words sit on one line but to maximise the square area for her profile photo, I changed the layout - the thumbnails are tiny, you want your logo to be as BIG and visible as possible!  For profile photos, I find that a square of 500 pixels works quite well. 

When it comes to saving the images, I find that PNG-8s work the best for me. I find that if you can save it as low as possible with the data size while maintaining integrity, Facebook won't need to compress it for you and possibly lower the quality. With this method and the dimensions above, I have personally found that my text stays crisp. 

These are just my own findings - hopefully they work for you, please let me know if it does or if it doesn't, I would love to know too so that I can research and experiment more! 

 

Are you a boss girl wanting to take your Facebook branding to a new level?
Please feel free to get in touch with me on hello[at]nevertheless.com.au