My creative process

Happy Hump Day my dear, I hope you are having a wonderful week so far!

Thanks for visiting my blog - I thought for today, I’d keep in line with the last post about finding the right graphic designer and go through the four stages of my creative process. As mentioned in the last post, regardless of who you choose to be your graphic designer, it’s important that you are happy with the way your project will be handled.

Please just keep in mind that this is a general guide to the process, there may be a few little differences, give or take, depending on the client and what’s required. I will always discuss the process with you to make sure you have a clear understanding of what will happen and do my absolute best to keep you informed throughout the journey!

The Four Stages

1 // Briefing + Research

We get together in person or over email/voice/video so that I can learn and gather as much information as I can about you, your business and your project. For custom logo design clients, you will receive an EXCLUSIVE copy of my comprehensive brand workbook that will go through key aspects of your business, influential in the shaping of your visual branding.

2 // Concepts + Presentation

Based on the information and inspiration gathered, I will head to the drawing board and start brainstorming initial concepts on paper. Out of these, I will choose concept(s) to develop more fully and to present to you.


3 // Refinement + Revision

Once you approve of a concept and you are happy with the direction it’s heading, we fine-tune the design and implement any revisions you may have. It’s highly pivotal to me that you are in love with the design!

4 // Completion + Supply

When you are 100% satisfied with the design, we will wrap everything up and I will prepare the appropriate final artwork file(s) for your project to supply. I will archive all files related to your project including working/native files, this means that if you lose any of your final artwork files, I can resupply them to you and, I can also pull up the existing design and make any updates you may require.


That’s it, a brief look at my creative process!
If you have further questions or you are interested in working with me for a project, please don’t hesitate to get in touch:
hello[at]nevertheless.com.au.