Design Talk Series 02 /// Consistency

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Today’s design talk topic is about consistency - a crucial part of visual branding!  If you haven't read my post on branding, click here, it will go through my understanding of what it means and why it's important to business! 

If you’re consistent with your branding elements, it helps people to recognise your business far quicker and more easily. It also builds a sense of trust if you're also consistent with everything else. I’ve seen many small businesses take a haphazard approach to their branding material - they’ll use a service like Vista Print to design their business card, which is one look and then they’ll create a logo for their social media channels using Canva, which might be a completely different look.

These items do the job, yes, but are they doing it effectively and efficiently? –  trust me when I say no. Pattern recognition is a thing peeps!! Once we start seeing an obvious visual pattern over time for a business - whether it’s a logo, certain combination of colours, style of graphics - we immediately start associating these elements to their brand and before long, we don’t even have to think about it, we just know it’s THAT company when we see these visuals.

A perfect example are the golden arches for McDonald’s, it’s become a ubiquitous logo that we immediately know stands for the fast food chain, of course it didn’t happen overnight but with consistent use over time they were able to create an iconic brand.

 

Case Study // Beach Brown Beauty

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With her branding designs, Melinda wanted a professional and clean look that wasn’t super girly or feminine.  You can see that the use of her logo and branding elements are consistent throughout her advertising/promotional material - from the colour palette, to the tagline, to the fonts, to the layout of text etc. It creates a much stronger and more cohesive visual direction for her business which makes her brand far more identifiable and engaging to her audience.

Consistency is something that I definitely work on with my clients, it’s important that we’re creating a strong brand and every design in their visual branding collection reinforces who they are as a business and makes it as easy as possible for their ideal customers to “get” who they are!

Are you a small business or are a designer yourself? I would love to hear your thoughts on the subject of consistency! 

Healthy Self-Confidence

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✨ For as long as I could remember ✨ I was always the shy kid that didn't speak much - this developed to full on social anxiety as I got older and it became increasingly hard for me to be around people 🤐 I'm not really sure which caused which, social anxiety causing a lack of confidence or the lack of confidence causing the social anxiety, a bit of a chicken or the egg scenario, but both hugely impacted my life. Fast forward to where I am now, and I still have a way to go but I'm making more of a conscious effort to work on my limiting beliefs. I realise though that I made the most progress and continue to make the most progress when I have support and felt supported 🙏

The more I talk with others (now that I can somewhat do this 🙌) I realise that so many of us, for one reason or another, build mental barriers that prevent us from experiencing healthy self-confidence. I know firsthand how debilitating low self-confidence can be and I hate the idea of other women suffering because of it. I wanted to create #healthyselfconfidence to empower and encourage women. We shouldn't be afraid/embarrased/ashamed to say we're amazing, to celebrate our wins, to share our thoughts, to acknowledge our strengths, to know that we have a lot to offer the world, to make mistakes and openly talk about them, to ask for help, to feel deserving of good things, to truly love and be proud of who we are (flaws and all), to go for our dreams.

This isn't about egotism and arrogance, it's not about claiming that we're better than everyone else, putting someone else down to make ourselves feel superior, making it all about our story and thinking that no-one else's matter - none of that bullsh*t. It's about introspection and finding that happy medium in yourself - where you feel good right down to your inner core and you have faith in yourself, regardless of outside influences 💪

Healthy self-confidence inspires healthy self-confidence in others, spread it like glitter! I would love for you to share something that you love about yourself in the comments 😍❤️ And/or repost the image and share your own thoughts, personal stories, words of encouragement, advice for #healthyselfconfidence 😊

Design Talk Series 01 /// Branding

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My personal understanding of the word ‘brand’ is that it's the perception people create of your company or products/services over time and, how they identify and engage with you in comparison to others. Your brand grows and develops based on how your business expresses itself – the tone of voice of your communication, the imagery you choose, the avenues you promote yourself – basically, every interaction whether it’s visual, auditory or tactile will have an effect.  

So branding is the process of getting to know the nitty gritty of your business; the how, who, what, where, when and why…. you have to get all up in that grill, if you know what I’m saying 😅 It’s hugely important to design (my job!) because with the right branding to shape your designs (and everything else that you do) - it will attract the right people, make them fall in love with your business and stay in love! 😍❤️
 


Case Study // House of West

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One of my client's main target audiences are glamour models, and the words she used to describe her brand personality were "glamourous, irresistible and seductive". She also showed me decorative pieces she had in her beauty room which included sugar skulls and more ornamental designs with baroque-esque flourishes. This lead me to explore a sensual, dramatic and private boudoir visual direction with her logo design - which she was very happy with!

 

What are your thoughts on branding?