Simply Sorted Professional Organisers

Ciara-logo-facebook.jpg
Ciara-logo-facebook2.jpg

I had the pleasure of working with the lovely Ciara, it's really awesome collaborating with women who have similar values to your own.

So similar though that at times I'll find that she's posted the exact same quote or similar quote as me on social media or vice versa, on the same day. FREAKY right? ... but in a totally good way!!

For her logo, it was important to reflect a sense of intimacy as she is organising people's personal spaces. Handwritten fonts tend to have more of a human element and evoke emotion which is actually a huge part of Ciara's work, where decluttering releases a person not only on a physical level but also on an emotional level.

The font we chose has quite a relaxed feel and its curvy strokes and loops create a more feminine look, something that was intentional as her ideal customers are mothers and working with families. We wanted it to be approachable!

A few of her brand keywords were simple, honest and peace - which I think is reflected by her pretty, soft pink and blue palette.

Did you know that with my custom logo work, I like to design a 'logo system' which is a collection of your main logo plus variations. These variations are fantastic to have because you can pick and choose the logo option that best suits whatever you're doing while still being consistent with your visual communication.

Photo credit πŸ“· Simply Sorted Professional Organisers
Much love for these photos, they were taken by the talented Tanita Seton Photography 

My creative process

Happy Hump Day my dear, I hope you are having a wonderful week so far!

Thanks for visiting my blog - I thought for today, I’d keep in line with the last post about finding the right graphic designer and go through the four stages of my creative process. As mentioned in the last post, regardless of who you choose to be your graphic designer, it’s important that you are happy with the way your project will be handled.

Please just keep in mind that this is a general guide to the process, there may be a few little differences, give or take, depending on the client and what’s required. I will always discuss the process with you to make sure you have a clear understanding of what will happen and do my absolute best to keep you informed throughout the journey!

The Four Stages

1 // Briefing + Research

We get together in person or over email/voice/video so that I can learn and gather as much information as I can about you, your business and your project. For custom logo design clients, you will receive an EXCLUSIVE copy of my comprehensive brand workbook that will go through key aspects of your business, influential in the shaping of your visual branding.

2 // Concepts + Presentation

Based on the information and inspiration gathered, I will head to the drawing board and start brainstorming initial concepts on paper. Out of these, I will choose concept(s) to develop more fully and to present to you.


3 // Refinement + Revision

Once you approve of a concept and you are happy with the direction it’s heading, we fine-tune the design and implement any revisions you may have. It’s highly pivotal to me that you are in love with the design!

4 // Completion + Supply

When you are 100% satisfied with the design, we will wrap everything up and I will prepare the appropriate final artwork file(s) for your project to supply. I will archive all files related to your project including working/native files, this means that if you lose any of your final artwork files, I can resupply them to you and, I can also pull up the existing design and make any updates you may require.


That’s it, a brief look at my creative process!
If you have further questions or you are interested in working with me for a project, please don’t hesitate to get in touch:
hello[at]nevertheless.com.au.


Finding the right graphic designer

 Photo Credit:   Lauren Conrad

Photo Credit: Lauren Conrad

It’s always such a privilege to be part of someone’s business journey, specially right from the very beginning. A beautiful part of my job is not only building brands but building relationships with fellow girlbosses and, also the occasional boybosses :D

A graphic designer that β€œgets” you and your business is a valuable asset to have! ... and I’m not just saying that because I’m a graphic designer but because visual communication is such an integral part to growing a successful brand. Can I get a hell yeah!

I know that I’m not going to everyone’s cup of tea, but that’s okay, I recognise it’s essential to have compatibility. If you’re on the lookout for the right graphic designer for your business, here are a few key questions that I believe are important to consider.

In no particular order:

Do their visual style resonate with you and what you want for your business?

Browse through their portfolio, their website and social media accounts - if their volume of work aligns with your aesthetic vision, you’re winning!

Do they have the experience and have worked on projects with a similar scope to yours?

As they say, with experience comes wisdom. So for those of you new to running a business, it might be reassuring to work with someone that’s familiar with the type of project you have and can guide you through the process.

Do they have the type of personality you can work with?

This is absolutely crucial! Design work relies so much on clear communication, if you’re both on the same wavelength and feel at ease with each other - it certainly makes for a far better experience.

Do they come recommended in person or online?

Check out their reviews and see what others are saying about their services, you’d hope to find more positives than negatives.

Do you agree with their creative processes and policies?

This may not sound like the funnest activity, however, I highly recommend taking the time to read through the fine print of their services as it can differ so much for designers. Every designer has an individual method to their madness - make sure you know what you’re agreeing to and you’re comfortable with the way your project will be handled!

Do their costs match your budget?

This is self-explanatory BUT please make sure you are sensible about your budget, be mindful that creativity takes time and effort.


That’s it my poppets, hopefully it’s something that’s helpful to some of you!
Have you currently got the β€œperfect fit” graphic designer, what’s the BEST thing about them??