I’m so flattered that you want to know a little bit about me!

My name is Sheryl and I’m a freelance graphic designer and illustrator based in beautiful Perth, Western Australia where I live with my beautiful furbabies and supportive hubby. I remember as a kid being obsessed with drawing animals and getting them as realistic as I could, but typically I was told that artistic skills weren’t going to make a career so I studied the opposite, started pursuing the opposite. Long story short, I had a few twists and turns to get where I am now but when I decided to go back to creativity - it was like coming home!

When I decided to go back to study and at that point, a creative course, I chose to do a Bachelor in Graphic Design because I had always been told that it was ‘art with purpose’. I liked the idea of using my artistic skills to solve a problem and it’s still one of my biggest motivations to this day. I love the process of unlocking the unique essence of a business and creating designs and imagery that authentically communicates their brand. It’s so rewarding when clients are super excited about their new logo and branding material and can’t wait to use them!

I have only recently started illustrating by hand again, nearly 1.5 decades later (yes, I’m old!) and I have fallen in love with the practice once more. I really adore the challenge of realism and capturing intricate details. It’s so touching when clients see the finished piece and cry happy tears, it’s moments like those that give me goosebumps and makes the time and effort worthwhile.

FYI, I’m a fairly sensitive soul who’s very much in touch with feelings and emotions. I am a big advocate for being kind and compassionate to everyone and everything. This is probably why I love soft pastel pink so much and have it as part of my own branding because it represents a gentle loving energy. I do have a woo woo side, I wholeheartedly believe that the universe has our backs and whatever vibes we put out is what we get in return. If you’re into this type of thing, you and I will get along just fine :)

I hope that gives you a tiny bit of insight as to who I am - if you have burning questions regarding any of the above or my work or anything else, please feel free to get in touch so we can have a chat. I would love to get to know more about you too!